This is a first for me. We signed a new client (flower shop in BK) and they are easily the most confused brand owners I've seen in my life. The copy team met with them this morning, and we asked what their brand voice is, and they said, "That's why we hired you, we want you to create one". Although that's wild, I understand that some people just need the help, but how can you not have a single idea of what your brand stands for and what kind of people you want to see as your customers? Is this fairly common? Cuz I'm blown away.

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It’s actually more common than you’d think, especially with small or new businesses. Many brand owners focus so much on the product or service that they haven’t paused to define their voice or audience clearly. That’s where we come in as branding experts, to help them uncover and shape those core elements from scratch. It can feel wild at first, but it’s also a great opportunity to build something authentic and focused together.

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It's a small business. They sell flowers for a living. They aren't brand experts. Ask the probing questions. Get them thinking about their brand and craft a unique voice for them.

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The “copy team?” How many people have been assigned to the florist? 😂

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super common. half this job is teaching.

The need for defining their brand voice is typically discussed before they sign on with your agency. That is part of building the project scope and estimate for services.

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