Our social team reports to a different director, and they've been experimenting with this fun, irreverent voice that's getting awesome engagement. The problem is, it doesn't match the professional tone we use in our email marketing and on the website. I'm wondering if the variation is too much for potential clients. Any advice on balancing channel flexibility with brand cohesion?

like
Posting as :
works at
You are currently posting as works at

I wouldn’t take the social part too seriously. Email and Social are two very different things and require very different approaches.

People on social want to be entertained, otherwise it won’t work.

My advice would be to just continue doing what works for your individual channels and not think too deeply about the brand book. (I work in social for large brands at an agency, and this is the what we have to teach new clients who are nervous about breaking through).

Unless you’re a well established brand like Nike, Nee Balance, just have fun on social :)

like

Social needs be fun to break through and get attention.

Email legitimizes the company and does the work.

Let them be.

like

Related Posts

Turning 28 and hit $300K NW today. Never formally FIRE’d but want to set out a plan for here onwards. What’s some good material / easy reading to start with?

like

OC&C Strategy Consultants Anyone from OC&C Strategy Consultants willing to talk about culture, wlb, type of projects, compensation etc. in London? Ideally manager or associate partner level. Thanks in advace

like

Looking for a FA preferably a CFP to join our team in Columbus Ohio.

like

ResQ Ltd. is hiring for an Inside Sales Account Executive role and a Field Account Executive in Toronto. If you know anyone who has done tech, hospitality, or restaurant sales please reach out to connect!

Got a 30% salary bump, via an offer for Senior Consultant S&O from Deloitte. Currently underpaid at EY Advisory. I'm MBA and this year is my promotion year at EY for Manager. What to do? Get demoted and move to D? Or counter at EY? Even if EY matches my salary, and promote me to Manager, I will be an EY Manager with a Deloitte SC salary, and probably won't be able to go to D in the future. What do you think? I have built up a good relationship with my Partner and SMs at EY though.

like

I am in the process of finishing up my MBA but considering also getting my SPHR or PHR cert. Is it even worth it or a waste of time and money?

like

What are the best companies to be a PM at in the LA area? Any recommended startups/small biz?

like

How much does TCS pay for ITA in Portugal?

like

Hi,
I joined JPMC Mumbai last August. I wanted to know if my last working day in the firm falls after my first work anniversary, will I be entitled to return the relocation lumpsum?
What happens to the relocation lumpsum if I serve the notice period and put down my papers a few days before my last working day.

Hey y’all! Anybody willing to provide a reference for Global Endowment Management? Would love to connect.

like

Since I can’t really post anywhere else rn lol, I’d love some feed back on this offer I received. It my first one for a pr account coordinator in nyc: 45k, pto 17 days (but doesn’t start until next year) and thats pretty much it. I have 1 yoe + master’s and I plan to negotiate but working out how much

like

Read that McK is paying 2K higher than BCG this year which means BCG will probably raise again next year to at least match. However, they can’t just copy McK with 2K to match because that would look bad so they’ll have to beat it again. Then McK and Bain will follow. Barring a devastating recession, I’m guessing this means MBB is all getting raises again next year?

likefunny

Just discovered a public slack channel (that very much should have been private) that a few women at my work have been using to bitch about the co-workers they don’t like. There’s a lot of very mean posts about several of the CDs, account people, producers etc. There’s quite a few hateful posts about me and my partner too 🙈 should I tell them?

like

What are everyone's thoughts on executive MBA vs. traditional MBA? I'm currently pursuing a traditional MBA but sometimes I wonder what could've been 😅

like

Hi! Does anyone know anything about the company Rently? Remote? Great environment? I can’t find anything on here, Indeed, or Glassdoor. Thank you!

like

Hi All

I am getting 45k monthly and 10% tds is being deducted at source so after tds I would get 40,500 Rs. However, I am making my work done from someone else and paying him 30k. I am left with 15k each month. What should I do to save this unnecessary tax I paid? Please help.

Any recos for a fee-only financial advisor that’s under $300/hr? Need to understand sole proprietor/small businesses.

like

Is relocating to Pune mandatory? Do they allow to work from Mumbai office?

Has anyone taken STD/parental leave at both Js?

like

Now that GDS supports ICICI accounts, anybody switching? Is it worth the hassle?

like

Additional Posts in Brand Side

Do any brand teams have a good agency briefing template and process you follow?
-Any tips on getting the best creative solution from your agency?
-Do you have any specific criteria you look for when selecting an agency?
-Do you prefer ‘one stop shop’ or specialists in their fields? If the latter do you do separate breifings?

like

What’s it like at Verizon?

likefunny

A good friend of mine graduated from Parsons this past summer, has degrees in Journalism and French, is a talented photographer and designer (which I feel I have a pretty decent eye for after working at a design-driven branding agency for half a decade). And I’m certain she’d make a fabulous junior AD or content strategist. Unfortunately she, like many in this pandemic, is still without a job. Any advice for her and/or shops/hiring managers/non-traditional job hunt tips to steer her towards?

like

I am what I like to call an early career marketing profession. My experience is limited (some internships, temp jobs). I’m applying for full time marketing jobs. Any advice?

like

After trying to make the shift from agency to in house for years, I just got offered a full-time digital marketing manager role at a tech company in the Bay Area! In researching salaries, the range seems huge in the Bay. Any advice on how to determine a reasonable number to bring to the table?

like
like

Does anyone have experience with a CMS migration? I inherited a migration plan with very little context. Any recommendations or best practices on how to move forward? Who should be included as stakeholders?

like

Procter & Gamble I just applied for a Multicultural Hair Brand Manager role at Procter & Gamble. Anyone work there currently or previously? Know of any recruiters I could connect with?

like

What certificates/training should I do in order to apply for a brand manager/marketing manager on the brand side? Almost regretting my choices since I come from a prominent pharma ad agency as an account, and it seems like most brands consider account as sales, and limit pharma transition into non-pharma industry.

like

Anyone else finding it really hard to care about super bowl commercials this year? They feel like a relic from another time to me.

likesmarthelpful

BREAKING: Kevin Hart To Appear In Just 17 Super Bowl Spots This Year

likefunny

Marketing folks - may I ask how much you are earning based on yoe? I’m trying to make the transition and want to understand better about the salary range.

like

Anyone work at Diageo or previously work for them and have a POV on what they're like IE. Culture, work life balance, are they currently on a hybrid working model?

Or is the organization just one to avoid?

like

I’m interviewing for an in-house brand position at a tech company... after 10 years in the agency world. Any big things to watch out for or ask? Thanks 🙏🏽

like
like

Those of you that were on Agency and switched over are you producing projects at the same level? Is there operational support? Can you push back on the bad ideas? Are there leaders who ‘get it’?

like

Hi! I’m looking into pivoting my career as more “brand” specialist/ manager. What skill sets would you find crucial to know ? Any advice on tips to learn/ gain experience? Thank you!

like

I am looking to leave my current position due to not having the opportunity to run campaigns and earn experience.
However, every interview I get asked about the campaigns that I have run.
This is starting to feel like a closed loop. Any ideas are appreciated.

I do create some personal campaigns and do social media content on LinkedIn for my personal profile. That is why I get a high number of interviews but I stumble at the starting line.

like

I’ve noticed on Glassdoor, salaries for my level (Director) are higher than my base but have similar bonus opportunity. At what level of pay gap would you push or make a stink? In hindsight I should have pushed more during the hiring process. At 160k base now, seeing ranges in the 170s to low 180s. These are specific to my current company.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal