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A lot of cross-team workshops and clear communication channels really help bridge the gap between our teams. Everyone’s involved early in the process, so ideas get aligned upfront instead of clashing later. Also, having shared goals and celebrating wins together keeps the team feeling united.
Art should never be siloed from copy. The fact that so many in-house brands do this is proof that leadership truly has no clue what it is we actually do nor values our specialized skillsets.
Crazy considering that creative is what sells the product.
Organize seating in pods of three. AD, writer, strategist. Say the three of them are responsible for working together and presenting together from start to finish.