Minorities in Marketing

One of my goals is to improve and increase how my team uses analytics to show the effectiveness of our work. What are some ways your team uses data analytics to talk about marketing’s impact in the or… more

I’m receiving catalogs all of a sudden. Amazon sent one, for instance. But there have been others, all well designed and from brands I never thought would have catalogs. What’s behind this flurry of c… more

There’s a lot of discourse around the Democratic Party having a “messaging” problem. If that’s the case, what steps do you think would help from a marketing perspective after this defeat? What would y… more

What are you expecting economically in the next few years? Do you think investment in marketing is going to surge, or contact? And how soon do you think it will?

I was trying to trick myself into thinking the seasons hadn’t fully changed yet, but my foundation had to go in the drawer today and the winter one came out. Any new makeup brands catching your eye (w… more

What are some new things you’re doing in content development? I’m looking for ideas on any “new” types of content you’re using in your marketing campaigns. I’m driving my team to use more video, which… more

How are you preparing for Tuesday and the days to come? As minorities in this group we’ll have to find a way to protect our peace regardless of how the election plays out. Anyone taking time off from work or doin… more

What is your company doing to acknowledge National Native American Heritage month? Are indigenous issues or marketing initiatives a part of your November? Or the rest of the year?

Since we’ve been talking AI, what are some ways that you are using it? We’ve started talking about it for content writing support which would be big on a team strapped for resources like mine. Here’s a piece from Adw… more

Dany García is one of those names that stands out in this industry. She’s always doing something important and no she’s not just “The Rock’s Ex Wife.” She’s killing it and I love to see her get her shine. Are there o… more

Puerto Rico is in the news at the moment. Are you expecting any kind of response from brands that are popular in the U.S. Latino/Puerto Rican community? I’m thinking of ones like McDonald’s, that have… more

What are the demographics of your marketing or advertising team? I’m lucky to work on a team that is diverse in a few different ways. In fact, the two main marketing teams I’ve been a part of for the … more

Night Markets: they’re becoming increasingly popular in my region, and I’m seeing them pop up across the United States. Are you seeing any brands that have them on their radar? Any that are successful… more

How much, or how little, would you trust AI to judge the diversity level of an ad? There are now a few outlets offering to help brands measure diversity through Artificial Intelligence-driven systems.… more

Do you have a mentor? If so, how’d you find them? How often do you connect with them?

I had one a while back but fell out of contact with him.

Would you be willing to be someone else’s professional mentor? Why or … more

Pro tip: If you have a name that seems too “ethnic” or “foreign” to white Americans, change it on your LinkedIn when you are looking, then change it back to your preferred name once they hire you. Bar… more

What are some professional development courses you’re taking or are on your radar? I’m looking at one from Google on AI. Figured I should finally dive into that further. Any others that we should be t… more

What does an ERG actually do for their groups?

Im looking for some advice on when to make my next career move. I’m in a Director position at a non profit, coming up on 3 years. Before this I have 7 years experience as a Director at another non profit. I’m lea… more

How was Blackweek? I’ve seen some of the social media coverage. I was wondering if anyone who attended had any insight. Also, wondering if they’ll be putting this on again next year.

I’m looking for some ideas on ways to keep creativity flowing when building marketing campaigns/plans. I’m working on quite a few, getting 2025 strategies in order and it feels like I’m doing a lot of… more

Non-Profit vs Corporate.

I’ve spent the last decade of my career in the Non-profit space and I think I’m ready to jump to corporate to chase the dollars. My friend moved from government to the corporate world and… more

On this last day of Hispanic Heritage Month, I’d like to share that Neil DeGrasse Tyson is half Latino. His mom was born in Puerto Rico and English was her second language. The reason why so few peopl… more

I'm in the early stages of research for my master's thesis, tentatively titled "A Look at Colonial Norms and the Socio-Professional Experience of Visible Minorities Working in Public Rela… more