This is a must read. As someone who has been impacted directly by Google’s “work” I’m tired of seeing random shifts made that have cause companies to damn near collapse. All on a whim that honestly are unnecessary. It will be interesting to see if the government does or even cares to make a real attempt to break them up.
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I can sympathize, as at a previous job I had plenty of problems when changes would come to the search algorithm. And we were not so badly off, other outfits got crushed by the Panda update. But G's advertising business, which the article is about, is a whole other situation. There are laws that can address that. Something like a search algorithm is trickier, someone would have to prove that changes to the quality algorithms were done for a nefarious purpose, and that would be difficult.
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Good points. Would you advocate for Google to be broken up? Or is that a step too far?
It never ceases to amaze me how tiny changes at big companies can lead to massive shifts for ordinary people. It feels like, I don’t know… Like the Butterfly Effect, with a lot of unintended consequences and damages.