One of my goals is to improve and increase how my team uses analytics to show the effectiveness of our work. What are some ways your team uses data analytics to talk about marketing’s impact in the organization? Would love to share ideas.

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I do a year-end overview. I break down important data related to the industry in general, as well as specific info applicable to the team. It’s a lot of number crunching and then using the numbers to tell a story (related to sales efforts and plans, for instance), because not everyone on the team pays close attention to raw data. They respond more to easy to understand bullet points and key figures and suggestions.

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Thanks for the idea here. I’m going to look to put something together that would fit our marketing department. Thx.

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