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“Día de los Muertos: What Should My Brand Do?” As Day of the Dead approaches, what should your brand be doing? Should they be doing anything at all?

https://www.collagegroup.com/dia-de-los-muertos-what-should-my-brand-do/

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Pro

I really hope companies are cautious about culturally appropriating this time of the year. It’s too easy to make those careless mistakes and too many do it. Here’s to hoping for decision makers to be better.

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If a brand hasn’t already thought about it and doesn’t have a reason to do anything, the answer is do nothing I think. Doing something just because to try and appeal to a group will more times than not backfire. We’ve seen it a lot through months dedicated to minority groups.

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WPP 1

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Advertise year round, including DDLM.

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a Senior Software Engineer

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Hi,
I need some career guidance.
I have 6+ yoe in business intelligence(Qlik), SQL. Self taught python up to oops/pandas/re.
What's the best direction to take my career forward and transition into a better domain if possible?
Should I do some DS/ML or cloud(azure/gcp) courses? If yes, suggest some.
I get calls for python but they demand scraping & webdev(selenium/bs/django/flask) which I have no interest in.
Can someone guide?
Also, what are the best BI roles I can go for & how?
Thanks

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Any Property Management recs in Seattle area? :(

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an Associate Attorney

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Anyone know if Jackson Lewis is going back to 5x a week in office?

1 reactions

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works at TCS

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Hi Guys,

Can anyone help me with a referral in HPE(Hewlett Packard Enterprise). Please comment on this post if you're willing to refer.

Thanks in advance.

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works at Deloitte

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Hi all! I’m looking to connect with folks who either work at Coinbase or have interviewed recently for the Business Operations and Strategy Manager or similar role. I am looking to schedule my first interview which I believe is a consulting style case. So any details you can provide, I am all ears. The next interview will be a presentation. Again if you have any experience/advice on this, I’m ready to listen.

Thanks in advance! Help me escape Deloitte pleaseeee. I want this job sooo much!

3 reactions

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works at Tata Consultancy

▸ Strategy

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Community Builder

Which company between FIS Global (19 LPA including variable) and EYGDS ( 20 fixed + 10% variable) is better to join in terms of job security and work life balance ? FIS Global EY

3 reactions

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works at Accenture

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Do you think recreational cannabis will be legalized in Texas within the next 2-3 years?

1 reactions

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works at Living Media India Limited

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Hello fishes
Anyone have there interview schedule with Infosys on 12 Nov.

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works at Capgemini

▸ Engineering

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Hi all, Currently I am 1.6yrs experienced.I had completed my interview with HCL Technologies along with HR discussion around 1st week of July.On 20th July I received an email from HR saying I need to wait for 3 more weeks to get the offer letter. My salary was 3.8 LPA at the time of interview(it became 4LPA from August) and i asked for 6.5 LPA Need advice on whether or not to expect the Offer Letter in hand once 3 weeks are over? HCL Technologies

1 reactions

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works at Infosys

▸ Engineering

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Hi Fishes,
My onboarding portal stands at 60% for the past one month, Got the offer letter and uploaded for Recruiter approval that is too pending with approval.Please assist me when the recruiter will approve the offer letter which i upload in the onboarding portal. My DOJ on 5th dec

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Anyone got the salary credited.

How much tax you paid... please also mention deduction u have used.

Let's make a list....will be usefull for all Amazonians

1 reactions

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works at EY

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After figuring out FI/RE I am less motivated.

5 reactions

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Me these days

13 reactions

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a Senior Software Engineer - Android

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I'm holding an offer from MakeMyTrip and another offer from OlaElectric. Ninjacart is willing to make me an offer. But they're saying that they'd discuss the offer only after the other company that I'm interviewing with has come up with an offer first. There's been a delay from HRs of the companies in a similar way. How do I urge them to send me the offer letter without sounding pushy? I had reached out to some of the HRs myself. Would that be too awkward if I accept & back out their offer?

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How do you get good at thinking on your feet? I find I always need time to think and analyse before being able to answer client queries (even those that are considered simple by others). I don't want to rush and get it wrong. I avoid phone calls for this reason which isn't great when you're in the service industry so it's starting to impact my career.

4 reactions

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works at Mastercard

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What will be the fixed salary bracket for Associate Director in Tech Risk Management under Consulting?

1 reactions

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Jonte Lee

▸ Education

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How do you educate people who have these views?

2 reactions

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works at Boston Consulting Group

▸ Technology

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Anyone have recommendations for movers? Only a 1 bedroom apartment and moving 2 miles down the road... The couch is just big enough that I don’t want to Uhaul it

4 reactions

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works at Deloitte USI

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Does ey has doctors on call facility?

2 reactions

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a Producer

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Recruiter emailed and told me that I applied for the wrong job because it was a more creative role - I have a creative background and education... anyone else feeling pigeon holed?

5 reactions

Additional Posts in Minorities in Marketing

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works at Do What Matters

▸ strategy/planning

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We’re looking for a Chicago brand strategist, 3-5 years experience. Will consider 5+, but salary is capped at $85k. Click link, read job description DM me if interested.

LinkedIn à https://www.linkedin.com/jobs/cap/view/1596879751/?pathWildcard=1596879751&trk=mcm
Merge.com à https://myelincommunicationsdbamerge.applytojob.com/apply/YT7dRHYHzt/Brand-Strategist

1 reactions

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works at DigitasLBi

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Does anyone know of a place that gives the current or most recent numbers/percentages for the amount of POC in the industry now?

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a Director of Marketing

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After 15 years in the industry, I can really say that these last few years have been the most challenging in terms of navigating all the sensitivity and political correctness.

3 reactions

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works at OBA Wine

▸ Digital Marketing

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I have a friend looking for a graphic designer that can build her a style guide. Anyone have any recommendations?

Please send websites as well.

Thanks

1 reactions

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a Manager

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I’m working with a manager who likes to prioritize his ideas over strategic research, I want to be helpful because it’s very distressing to watch ideas being presented without the appropriate research, any advice?

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a Senior Digital Strategist

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Figured this is the best place for this Ancestry conversation: https://joinfishbowl.com/post_00jlpi

Rather than fume about the usual, let’s try this: imagine the brief and what you’d have done differently if you were in the room

2 reactions

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a Senior Copywriter

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Is there any industry recognition for poc creatives the way adage and others recognize creatives?

1 reactions

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a Community Manager

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Happy Black History Everyone, let's make this a truly historic month!!

25 reactions

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works at OBA Wine

▸ Digital Marketing

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Just started a new role at a global company and I'll be leading marketing efforts for my team.

The company is huge, but slow and isn't marketing savvy.

I'm making request for programs to make my life easier.

Monday -PM
Adobe
They're already integrating Salesforce.

What other software or ideas would you ask for?

1 reactions

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works at Huge

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Who is trying to get together for a meet up in NYC? Want to start bring minorities in our industry together.

4 reactions

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a Director

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Toronto agency still doesn't get it. Trivializes and uses the murders of Black people to promote their card game.

Also insults BLM with a gross hashtag.

https://www.linkedin.com/pulse/garden-agency-2020-game-joshua-richards-he-him-

2 reactions

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a Junior Marketing Manager

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The marketing for Black Adam is genius! I wish I was in entertainment. If you could choose one industry to do marketing for what would it be? For me it's easily film or games.

2 reactions

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This… isn’t satire? Not only does our industry still have far to go, we’re also getting opposition like this:

https://joinfishbowl.com/post_kyggcqdemv

3 reactions

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works at DDB

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Who is watching or has watched Dear White People on Netflix?

20 reactions

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a Freelance Writer

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What’s an appropriate rate to charge per word for a publication like VentureBeat or TechCrunch?

1 reactions

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works at Leo Burnett

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How painful was it to watch the situation in Charlottesville? I'm beginning to think that hatred is a unending part of American culture. No solution. No kumbaya. Just is what it is.

9 reactions

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an Account Executive

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If I got a raise for every micro aggression I’ve received while at my current agency, I’d be in a really high income bracket! Hah.

9 reactions

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a Strategic Planner

▸ strategy/planning

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The “Pour one out for the L train” ads by Kombucha are part of the problem... cont

3 reactions

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a Brand Strategist

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You are currently posting as works at Brand Strategist

Hey, so I’m going to my first 3% conference. I heard it’s usually white feminism x 100. But I was wondering what I should expect? Has anyone been.

5 reactions

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a Content Creator

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Anyone good marketing books recommendations or online certifications?

1 reactions

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“Día de los Muertos: What Should My Brand Do?” As Day of the Dead approaches, what should your brand be doing? Should they be doing anything at all?https://www.collagegroup.com/dia-de-los-muertos-what-should-my-brand-do/

I really hope companies are cautious about culturally appropriating this time of the year. It’s too easy to make those careless mistakes and too many do it. Here’s to hoping for decision makers to be better.

If a brand hasn’t already thought about it and doesn’t have a reason to do anything, the answer is do nothing I think. Doing something just because to try and appeal to a group will more times than not backfire. We’ve seen it a lot through months dedicated to minority groups.

Advertise year round, including DDLM.

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“Día de los Muertos: What Should My Brand Do?” As Day of the Dead approaches, what should your brand be doing? Should they be doing anything at all?

https://www.collagegroup.com/dia-de-los-muertos-what-should-my-brand-do/

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