Strategy & Planning

Now that PR agencies refer to themselves as “comms” I find there’s often confusion around Comms Strategy as terminology. Those of us on the creative / media side have the historical interpretation, an… more

Hi everyone! Starting in January I’m going to be looking for a new agency job. This is my first time post-college looking for a job (I’ve been at my current agency for about 2.5 years) so I’m a bit ru… more

A brand has a contract role that requires 15 years of experience with a max hourly rate of $125 ($1000/ day).

Is the market so bad that I should entertain this?

I’ve worked in data and analytics at multiple large agencies, what’s the best way to switch to a strategy role? Should I look into moving down the ladder in order to gain experience? Looking for advice as I want … more

Hello fishes!
I’m in the process of interviewing for my first SLT role. I’m meeting the rest of the SLT team next week. The role is at a boutique firm where I will be responsible for revamping their existing subs… more

How is Wieden NY these days? How is the strat department with the new leadership?

Hi fellow strategists!
I’m wonder if I can get some advice, I’m working with a young creative director who’s got a background in ATL agencies. We’re an in house team, and we do g do ATL advertising, i… more

What’s your favorite way to distinguish the fallacy of chasing efficiency over larger effectiveness?

What’s the salary range for an evp of strategy at a network media agency in nyc? Thanks.

What’s the salary band for strategy directors these days in HCOL US cities?

Does anyone have a client using AdScale through Shopify to manage Meta and Google campaigns ? If so, any pros/cons? Do you think the native engines are more efficient? Does AdScale use the platforms a… more

What is the brand strategy job market like? It feels like there’s really not many jobs going around at all (in the UK). Do we see the situation improving in the future?

Any good resources on experiential strategy. An experiential brief just landed on my desk and I haven’t worked on those. Any tips are greatly appreciated

What's Your Brand?
As brand strategists we obsess over developing the BEST strategy for our clients. But what about us? Are supposed to use the beans archetypes and write a positioning statement?

D… more

Just got laid off. For directors/folks with 10+ years of experience should your resume be one or two pages? Any good templates that meet the recruitment scanning machines?

I have decided to extend myself and make intros to people in my network. Can anyone give me their thoughts on whether LinkedIn Premium (for email) is really worth it? And if it helped it connect with … more

Anyone willing to share a mintel report on a certain category in exchange for a $25 Amazon gift card? Pls DM ;)

Looking for recommendations on how to jump into roles that focus on paid search, social or programmatic. I've been a planner working on everything from TV, OOH, print to digital/email, however can… more

Tension-based insights are impossible to come by in briefs these days and I’m hoping to inspire some strategists on my team.

Can you share examples you’ve seen, so I can share with them to guide them … more

I am extremely frustrated as I have not progressed levels in years. I get top grades in reviews, won company awards, get positive feedback from clients & specifically asked for in their scopes, an… more

Hi everyone! I’m currently a strategist at an NYC agency and planning on looking for a new job doing basically the same thing but at a different agency at the start of 2025. This is my first job out o… more

Looking at a potential move from Sr. Dir. at an ipg agency to VP at another big 5 agency out of Chicago. (The other agency has sr director too so vp is a step up comparably across both). I have 15+ years experien… more

Am I lagging behind in my career if I have 13-15 YOE and am still a strategy director (albeit at a good shop)? Part of the reason has been being at different types of agencies.

What is the Associate Media Director salary range within holding companies?

As a Creative Director, I’m interested in moving to the strategy side of things. Any suggestions to help me transition over?

Does anyone know of survey / market research businesses or tools that can go done to specific locations. I.e geofenced around a particular event. Uk based ideally

What’s a tool that you wish existed that would make your job as a strategist easier?

How do I navigate being a jr strategist who's been crushing it with the hard skills at my job but struggling with some of the soft skills, especially outside my direct team?

I’m getting opportuniti… more

Thoughts on Deutsch’s strategy team in LA?

Thoughts on FCB NY strategy department? Vibes? CSO? Skills?

How do you determine when to leave your agency vs. stick it out?

How are you all using AI for strategy? And which platforms?

Interviewing for an in-house brand strategy role for the first time, and my next conversation is with a brand manager who’s spend their entire career in marketing client-side. Any advice for how to co… more

Here's one for everyone: Those of you who are also neurospicy and absolutely crush at your jobs (clients trust you, you turn messes into successes etc) - how do you deal with the constant stimulation and dema… more