I’ve worked in data and analytics at multiple large agencies, what’s the best way to switch to a strategy role? Should I look into moving down the ladder in order to gain experience? Looking for advice as I want to switch disciplines

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Can I ask why you want to move to a strategy role? I’d stay within analytics and try to move brand-side. From my experience one of the best roles to have work-life balance.

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There are a few reasons why I’m looking outside of analytics. The big thing for me is analytics sometimes turns into mostly reporting or data ad hoc requests and it’s something I’ve experienced on multiple accounts within agencies. It becomes dry and pointless work after a while.
Another reason is I’ve been trained and worked on cross operation roles (investment/strategy)to help accounts. Strategy and planning tasks were more interesting to me rather it was audience building, more client presentations, consumer behavior research or building out briefs. Lastly, I need a change in the work that I do. Thank you for you asking - appreciate the question

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There really aren’t many lower level strategy roles; in my experience, it’s one of the few professions that celebrates different backgrounds as long as you can use data/insights to tell a strong story. Do you work closely with any strategists in your current role?

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Thank you both for your feedback - I did look into VML but I heard bad experiences from other candidates when apply for roles. I’ll look at VML again but I’m also willing to work as a manager to gain experience and work my way up.

They’re very very different roles, you’d have better luck in comms strategy if you wanna be agency side

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If you're not too high up, you can likely do a lateral move if the agency likes you enough.

Thank you for your feedback - I’m currently an AD, Data and Analytics at my agency, however, I’m thinking about leaving due to the poor culture.

When you say strategy do you mean media strategy/planning?

Ok that’s not what this bowl is FYI!

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