Now that PR agencies refer to themselves as “comms” I find there’s often confusion around Comms Strategy as terminology. Those of us on the creative / media side have the historical interpretation, and then PR agencies / corp comms clients think the terminology is referring to their space. How are you clearly differentiating when in integrated agency settings?

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I’ve been running into that issue for a while. Glad to see everyone embracing strategy, but it’s confusing for everyone - including clients.

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Pr/comms is a separate team from marketing at where I work although there is some cross functional collab. To me comms feels very much like the pr/earned media space while media is for paid.

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Tell it soul sister

I must be out of touch. They are calling themselves "comms" now?

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