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I wouldn’t quite say Gartner is on par with any of the big4 or boutiques. Most of their research is based on industry surveys, not hard quantitative analysis. When I’m doing a growth strategy project, I use gartner to capture some industry trends, but then I have to do my own research to validate and back those trends up with real data.
See if as a research firm, not consulting
*seen as a research firm
Gartner is pay to play. Full stop.