A great guerrilla campaign I just saw in Times Square. What do you guys think?

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likesmart
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I think the placement makes it confusing. Makes it seem like each photo is connected to each avenue which it isn’t. A little meta advertising too, should be next to a shot with iPhone billboard/poster to be more effective with everyday people

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I legit thought it was “shot on iPhone” ads at first and it said “Shot with AR-15”

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likehelpful

An account person can be a strategist too? Talk about working overtime

likefunny

This would’ve been a better example. OP is this your project?

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AD1 Yessss

likefunny

Stop judging I think it’s great.

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It just shows the disconnect from NYC advertising and average American culture; especially gun culture. It’s easy to take a situation and use it but it’s clear you havnt lived outside of this city

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I think... it’s 2 pictures. What’s great about it?

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How is this great? Id love to here perspective b/c as a strategist and account person I hate everything about this

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This idea is one of those ideas that sounds good at the end of a night of drinking..

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It needs refining. You have a great line but the ad placement makes this feel messy and a little overkill on the borrowed interest when you place it near the iPhone ad.

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Exactly, you get the impact and it's obviously more clever than anyone on this string came up with

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This is the type of thing us ad folks will masterbate to, but honestly won't actually cause any type of honest action from the average consumer. So what's the point?

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I'm curious as to why there's an NRA logo on it.

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Agree with 👆

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*Owen Wilson voice
Wow

This is great

No, it’s not great. The placement is totally wrong. AD1 is correct.

Wait OP, so is this project?

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