After hearing Pride referred to as "the gay Superbowl" for the first time yesterday 😂 I was wondering if anyone else thought any alcohol brands did a great job of doing work for the queer community?

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Alcohol brands were among the first to acknowledge Pride, but I’m not sure it was a good thing. LGBTQIA folks were more prone to alcoholism in the past (I’m not sure if that still holds true, but it did in the 90’s and early aughts).

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Absolut Vodka had a long run of marketing to the LGBTRQ+ community.

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Some of the reduction in alcohol ad spend toward LGBTQ audiences is specifically because a lot of things that were LGBTQ niche are now mainstreamed and focused again on people out of the community. This is only one, very specific example, but there's a reason why Absolut is no longer sponsoring RPDR, and it's not because they don't WANT to, it's because the teenage hetero girl demo has overtaken the actual LGBTQ demo on the show.

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What brands do Pride right? Any favorite campaigns come to mind? Or on the flip side, any campaigns you dislike for being tone-deaf or performative?

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Happy Pride Month 🏳️‍🌈

If you are interested in raising people up and highlighting others in our community that are having a positive impact on society please look for my social media pages and contribute:
IG: swaggwithapurpose
IG: rebirthoftheswagg
TikTok: rebirthoftheswagg
LinkedIn: Swagg With A Purpose
LinkedIn: Brian Hamilton

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