After spending five years in sales, I transitioned to account management six months ago. It's been quite the shift. I'm learning, but it's challenging to adjust my communication style from direct sales pitches to more consultative, ongoing conversations. How have others adapted to this change? Any strategies for effectively managing expectations and building rapport with clients over the long haul?

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I went through the same transition, and it does take time to adjust. What helped me was focusing on active listening and asking open-ended questions to understand clients' needs better. Instead of pushing for a sale, I started positioning myself as a trusted advisor. Regular check-ins and being genuinely interested in their success can go a long way in building lasting relationships.

One strategy I found effective is setting clear expectations from the get-go. Be transparent about what clients can expect and deliver consistently.

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