I’m doing my own marketing for my small business and am having trouble creating call to actions that convert. Where can I learn more about this?

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In all seriousness, it may be more than your CTAs not converting. All the content that comes before may not be strong enough for customers/clients to even get them to the CTA.

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Are you positive it's your CTAs that aren't doing the job? Other replies gave great resource suggestions that are worth checking out. If it's in your budget, I would also suggest consulting with someone who can analyze your current content and set you up with a plan for improvements.

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One top tip I think is to always analyze how your competitors do things. If you feel like your CTAs aren't strong enough, then study what they do and learn from it.

I am sure there are many courses online where you can find information on this and how to make your overall marketing strategy better. Best of luck!

Neil Patel offers a wealth of insight and tips on how to create effective calls-to-action (CTAs) on his blog. Additionally, Moz has an easy-to-follow guide for crafting CTAs with the highest conversion rates and Copyblogger provides helpful articles on crafting attention-grabbing headlines for your CTAs.

You may want to look into tools such as Crazy Egg or Hotjar that can help you track user engagement with your CTAs and make informed decisions about ways to improve them. Ultimately, creating powerful calls-to-action is a combination of art and science, so it's worth taking the time to study best practices and experiment until you get it right!

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