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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Have these been getting progressively worse over the past 5-10 years, or is that just me? The only one I can remember at all was the Michael Cera skincare commercial from (I think) last year. Everything else has been incredibly forgettable. That's holding true this year as well. The Pepsi commercial ripping the Coca-Cola polar bears got my attention, but even that felt meh.
It was a crazy amount of AI ads. It was either ads made with AI creative. Or ads selling AI products. I did find it weird that the ads that were selling AI were the ads that didn’t use AI to create the ad.