Am I out of touch for hating the "always-on" mentality of social media marketing? Are there healthy boundaries?

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It’s why I stay off Insta and especially TikTok. (Yes I keep track of trends and the crap they implement)

likesmart

No, you’re correct in hating it. When I was at a social first agency, it made my life hell cause I wasn’t just expected to be on social all the time, but I had to think up ‘newsworthy’ ways for our brands to participate around the clock.

It’s ridiculous the compensation doesn’t reflect this.

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It’s tricky because even if you’re not actively trying to work when decompressing and doing your nightly scroll… your brain is still alert and looking for the next trend or writing mental notes on what you’ve seen

If you are a strategist, you are serving a brand that serves one to three key audiences. After 20 years of work in Silicon Valley and continued bad consumer tech execution, I get hating social media consuming human life. That said, recommendations must support the media consumption preferences of the customers who generate the most revenue.

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