what kind of strategy roles have folks pivoted to brand side, and where do you find openings? the few “brand strategist” jobs i’ve seen are 1. few and far between and 2. require 10+ years of experience

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for context, i was a media strategy supervisor in a past life, and now am a senior creative strategist for a publisher’s in-house branded content studio. wondering if something like a content strategist, marketing manager, or brand manager would be a good role for me... but really, just want to know where the brand strat roles are

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just throw the word pivot out there a few more times and you’ll land somewhere corporate in no time.

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Went from agency planner to marketing manager at DTC company.

In sum, In-house Strat roles combine strategic *and* executional skills — you need to drive consensus around your strategy amongst leadership, buy-in across functional departments, and work with departments to execute/measure success.

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Feel free to DM me if you have specific questions.

If by client side you mean at brands, I’ve seen former brand strategists, as well as account leads that were integrated strategic thinkers, end up as Marketing Directors, VPs, in both national and global roles. You’d be defining strategy and managing execution of the team on that strategy. Big roles.

Went back brand side as a strategist of all trades including biz (not my strong suit) am now mid restrture moving into the marketing dept and slotting myself into audiences which is the thing I find the most fun!

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