I am trying to break out of being a channel-specific marketing manager (email marketing, app, SMS) in a CPG/clothing Fortune 500 company. My career goal is to work remote & break into total brand strategy. Initially I'm applying for job titles like: Associate Brand Manager, Sr. Brand Specialist, CRM Manager. The core things I'm highlighting is the impact I made to the overall email marketing program (w/ stats), managing projects, & providing creative direction. I'm frustrated, any advice?

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Most CPG doesn’t do direct marketing, so lead with your relevant team leadership, consumer insights and consumer empathy skills there. If you’re managing direct email, you can analyze complex data - very relevant.
If you’re applying for food you need to be passionate about food - add in the interests at the bottom.

Do you have an MBA, an undergrad in business or at least 3y experience? If not you might be a better fit for assistant brand manager - every company does titles differently check the profiles of folks who have ABM title at your target company on LinkedIn.
Good luck!

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I have five years experience and a masters in Public Relations. Great insight on directly calling out the connection between direct email marketing and being able to digest complex datasets. Appreciate it!

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Go into consulting. Specifically Accenture or Deloitte

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