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Kind of just feels like the week my email inbox just gets a bunch of extra corporate comms from executives that I don't read.
All smoke -n- mirrors, politics, and corporate payouts to brag over what essentially amounts to nothing.
ding ding ding
In the world of comms, the vast majority of our clients simply don’t care. It’s not what helps them win in their orgs. Having seen how the sausage is made, a lot are reverse engineered bullshit - even some winners. And I’ve never seen a lion result in more business. It’s a racket, like any other awards show. Too cynical?
Award shows in general seem a bit egotistical to me. When you're making campaigns for the sake of awards... do you actually care about your client's business?