(Strategic/brand planning) Making the move from Associate Director to Director: what do you consider the major differences between the two posts? Responsibilities, expectations, qualifications, etc.

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Need to provide a point of view and leadership, mentorship, delegate and provide the vision vs more of the coverage and working independently. Need to make sure deadlines are being met and the team is a step ahead and looking at the big picture. Lots more client interface and managing relationships. Less questioning and more about solutions.

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Adding to the above, You need to grow your people and simultaneously grow your clients and larger internal team. You become leadership vs hard skill strategy monkey. And sometimes that means a new place to have a fresh start

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Brand strategy and planning can both include purpose, vision, personality, voice, positioning, but strategy inclides more complicated brand architecture, nomenclature, naming decision trees, user journeys and messaging strategy. Brand planning could include all of this but it is a lighter version. They both involve research. Brand planning does not seem to include any financial analysis and strategy definitely could.

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While we’re on the subject, what is the difference between brand strategy and brand planning?

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Hello everyone,
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