Any essential reading out there on brand content marketing and strategy?

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I found this recent report, Lemon How the Advertising Brain Turned Sour, pretty useful. It makes a case for big creative swings to garner long-term brand loyalty and uses loads of data.

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Hmmm not a book but here’s what works for me.
- The Psychology Book. After all we’re trying to understand the mind and sort of manipulate it.
- Any culture related podcasts - ICYMI, Gabfest etc.
- Whipple this! Granted, it’s for copywriters but so much of strategy is based upon a single compelling argument
- JWT planning guide. Happy to drop it in a Dropbox for you
- literally any trend report that some big platforms publish: Spotify, Facebook, Pinterest. It will get you into the mindset.

Hope this helps. Feel free to ping me.

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I also would recommend classes on Udemy. I love books but I retain information more in video form unfortunately - there are often workbooks/exercises too, and you also don’t need to spend 30 hours reading something.

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Some Henry Jenkins might be good.

Honestly, read Adam Grant’s stuff. Your clients are all devouring it and it’s helped me as a creative.

Tom Piselllo has a great podcast- though I don’t remember what it’s called. He’s the “ROI guy” and often hosts marketing leaders around these topics- highly suggest 🤗

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