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From a retail media perspective and their DSP for it, they have a good product that performs and differentiate. I am impressed with that and all the partnerships they developed from an inventory and demand perspective.
They clearly are trying to move past just being known as a retargeting company and from a long time industry perspective past the questionable and frankly downright shady retargeting practices they did performance wise.
They knew it would catch up to them and had to basically pivot away from that and they were able to take all that revenue they made into their retail media play which I commend them for.
New leadership and industry evolution has helped from an impression standpoint, meaning the shadiness is a thing of the past. Plus with retail media it is much harder to inflate performance and work around that as compared to retargeting and cookie bombing.
Thanks! This is super helpful. I have a friend with 2 years of experience who has been offered an account executive role, so curious about culture too.