Anyone else noticed more Black people in ads lately? Like constantly, everywhere? Not sure if they’re just getting that I want to see Black folks from stealing my data but I’ve seen so many of them lately! Lowkey loving it.

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Yeah but how many writers of those ads are black? Is it a room of white writers getting paid off of these ads?

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100%. Diversity and inclusion without ANY EQUITY isn't progress.

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I’m happy we’re getting paid, but I don’t think they’re hiring us for the right reasons. At this point melanin brings in a whole group of consumers who either are Black and Brown themselves or are ally’s or the community. It also creates anger on the other side of the spectrum. Either way they get clicks, attention and business.

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I think it’s just due to more segmentation that’s happening in campaigns. Most of the stuff I work on now has considerations for a general, Black, and Latino (sometime segmented further between English and Spanish speaking) audience.

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