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Write your own, even if you need to develop skills. Think of it like this. Who’s going to read your IP blog? Why are you writing it? If anything, it’s to advertise for your services through knowledgeable posts, right?
The best way to bridge blog marketing to your practice is to literally be the person they’re reading. Maybe it means learning some SEO and marketing techniques.
Maybe it means becoming more seasoned in what you do by typing out the subjects you intended the ghost writer to post about. Even if it’s a redundant “oh I know this topic so well there’s no point in me researching and writing about it” post, it forces you to stay with the times on one of the things your future clients and co-counsel are going to find you through.
Sure it’ll take more nonbillable time, likely some weekend writing, but it will enrich your practice and who you are as a lawyer.