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the feeling is a cavity.
I think we wrote it.
Coke always wants to say something and mean nothing.
They wanted a line that was “both product and brand facing”
@Freelance Leo
You misspelled “defacing.“ ; )
But the feeling is sadness
@Ogilvy how did they get to that? Was it a combo of two different ideas? Or was it the strategy line on the brief?
Here’s a story: pitched it, didn’t win. Had some good ones too - Love Burns. Dark Magic. Get up. Anyways, a riff on a throw back tagline that “balanced both intrinsic (taste) and extrinsic (feeling)” won. Fun!
Didn’t this get dragged on social media?