Anyone have the story behind how the atrocity that is “taste the feeling” got made?

Posting as :
works at
You are currently posting as works at

the feeling is a cavity.

like

I think we wrote it.

helpful

Coke always wants to say something and mean nothing.

like

They wanted a line that was “both product and brand facing”

like

@Freelance Leo

You misspelled “defacing.“ ; )

funny

But the feeling is sadness

like

@Ogilvy how did they get to that? Was it a combo of two different ideas? Or was it the strategy line on the brief?

Here’s a story: pitched it, didn’t win. Had some good ones too - Love Burns. Dark Magic. Get up. Anyways, a riff on a throw back tagline that “balanced both intrinsic (taste) and extrinsic (feeling)” won. Fun!

Didn’t this get dragged on social media?

Related Posts

Can we get Udemy Business access in Verizon? Or anyother learning portal access?

like

Are lounges truly worth it if you're not doing a serious long-haul trip? What about the difference between flying business and flying first class

like

Hello travel buddies! I have recently started travel hacking and currently have the Chase Sapphire Preferred, Capital One Venture, Marriott Bonvoy Boundless, and Citi Premier Cards. Please comment if you would like a referral link for any of these!

like

Does anyone know a discount code for Omni Hotels?

I have my first case review I am kind of nervous about it, wish me luck. I am not scared, I am just nervous about it.

like

Hello,
I am Interior Designer & Contractor, looking for opportunity to work for Home/Office interior project

Ours is Family owned business, 3 decades of experience and personally 15 years of Experience, working on High End Luxury projects

Hoping to hear good

Thanking you

like

Wanted to post on here to get advice. I am dating a guy that I love very much but he is atheist. This is something that bothers me since I was raised Catholic and my whole family is Catholic. cont..

like

Hello guys, anyone working at CDW canada? Looking for a referral for the marketing coordinator role. Thank you 🙏

like
like

Can anyone explain why insurance defence work in the US is such a terrible place to be? I work in insurance defence / coverage (financial lines) based in London and it doesn’t seem like it has as negative of a reputation as it does in the US, why is that? 👀

like

What are the director level salaries of Product Manager in SF/Bay area?

like

Did anyone left coforge recently? I have to leave by next week, and company asked to courier their laptop back to office.

like

JMIA is insane. Why is it only popping in the last couple weeks?

like

What is the diff between L1 and L2 visa?

like

Free Makeup Session for the Holidays from a Professional Makeup Artist. Located in the Upper East Side! Please reach out for anyone interested!🎄🎄🎄🎄🎁🎁🎁🎁👩‍🎨👩‍🎨👩‍🎨👩‍🎨

like

Looking for salary range for X-ray techs with 15 years experience or more.

like

Compared to FRM, CFA is tough because it requires an enormous commitment to complete all three levels

like
like

Why would you work as a Creative at any Publicis agency?

like

Additional Posts in Creatives

Is the average freelance rate in a pandemic same/higher or lower? Wondering what I should charge in nyc right now. Pls lmk, thanks!

like

How many of you got in without ad school? How did it happen?

like

Can someone please explain to me what a group copy supervisor is? Do you have these at your agency?

Where do you stay up to date in the best ideas from the industry?

like

Which is the right move for a young creative: free ride to portfolio school, or take a full time junior position where you’ve been interning?

Trying to find a video example of where a person stays in the same place in the frame but a new scene is revealed by a wipe or mask. So it’s the same person but their wardrobe and set will change around them. TIA

like

Regarding insane working hours: what if creatives unionized?

Just curious what y’all think.

like

I Have a HR scheduled meeting, in the morning. Is that Sus?

like

Would a CD here look at some line edits I made for a campaign? Would be great if I could email you them?

like

I came across a copywriter position that I’m interested in, but one of the requirements is 8 years of experience. I’m currently just over 5 years. Would it be ok to still apply?

like

If you could work at an agency for the rest of your career, would you do it? Or do you see being a professional creative as a means to another career altogether?

like

Hi. Can I bounce some ideas for a spot off one of ya?

Kind of wanna move to Europe, where do I find an awesome job europeople? CD.

like

What’s a gal got to do to get an interview with Droga5? Any CDs in here willing to check out my book?

like

Living outside of NYC and remote interviewing for a job, landing an offer, then relocating to NYC -> anyone ever done this?

like

When you know where you want to work, who do you reach out to first — the hr/talent/recruiter or directly to the CD or ECD depending on level? Or both?

like

Does anybody know which are the best in-house agencies to work for? Thanks!

like

Any resources out there to find great up-and-coming photographers, stylists, set designers etc, in LA?

like

I am on 5 projects right now all due within the next week-3 weeks. I feel like I’m drowning and might quit if I reach a breaking point, what should I do? Only work on the projects worth a shit? Blow off first round check ins to work on stuff that’s due?

like

You’ve had a 360-campaign brief for about a week that’s essentially a brand refresh. The expectation in the first-round creative review is scripts and adlobs for each concept. How many concepts to you come back with?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal