Anyone know why accounting firms have to keep growing? What is the downside to staying the same size and just improving processes and efficiency?

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More clients = more revenue

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Clients don't last forever. If you aren't adding new ones, then you will ultimately be declining and then dying.

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I guess, but it is like, staying the same requires so much less effort. Why can't they just be happy with the current level of profits and enjoy life more?

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I guess KPMG's argument makes sense re opportunities to become partner. Still, it is annoying all the changes my firm has gone through in the past 4 years to accommodate the rapid growth. The technology and the culture are changing along with it. Maybe it is just poorly controlled growth I am experiencing

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In the end, its the profit motive. Technically, you could leave, work reasonable hours and not get paid that much over time. But generally speaking, people want more money instead. Imagine earning the same amount of salary for the rest of your life. You want your salary to grow too. Hence firms grow over time.

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I guess I am just not that motivated by money. At a certain salary level, I would stop caring about increases. Might not make it far in public with that attitude, but oh well.

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^Dune

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If you don't grow then it's one out, one in at the partner level. Also you don't want your competition to have more revenue than you and as a result, have bragging rights in the marketplace.

I guess by growth I mean in total revenue and employees. I understand that the clients need to be replaced sometimes.

As in, the firm is growing overall.

Because the Spice must flow.

All companies want to keep growing, its not unique to public accounting. Every quarter companies have to show growth or risk getting sold off in the market.

^you're missing his/her question. Firms aren't public entities.

Gotta pay partner pensions...

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