Anyone working with new tech for GEO over SEO?

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I've honestly just started playing around with Uberall and seeing if it will work for my team. Are you familiar with it? It's specifically tailored to GEO marketing so I've been curious to see how it can improve our local strategy

I have and I like both depending on the campaign. I think GEO works better for local events with in person offers. I don't think it totally replaces SEO though. SEO drives organic traffic more and has better ROI, in my opinion.

I just had to look up with GEO means. I should probably be fired. Is it Generative Engine Optimization?

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