Are any CDs getting annual bonuses? And if so, how is it calculated?

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Yes, and mine is fully discretionary, based on personal and agency/studio performance for the year. Typically around 10%.

It’s about 10% of my salary, as long as the agency hits certain financial markers.

Here to see the comments when replacing “bonus” with “raise”.

No.

Do you folks above work at a holding company agency or an indie shop?

Also indie for me, NYC

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Pay for performance model here. Bonuses tiered by job level (25% of salary for directors). Bonus pool funded based on company performance. In a down year it might be funded at 70%. From there, individual performance rating dictates percentage of funding you’ll receive. It’s all transparent, all data-based, and an equitable calculation.

This sounds like brand side not external agency.

Some say it's based on individual performance, others swear it's a cosmic roll of the dice. Honestly, I wouldn't be surprised if it involved ancient rituals and chanting to the marketing gods.

It should be based on individual potential and performance and most of it should be based on total revenue. Usually it is based on whether they can live without you or not. (The sad reality)

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