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If everything is made by AI prompts and we don’t shoot anymore, or at least as much, what would you need producers for? Or at the most, why would you need as many?
Yup, that’s the knock on effect. I have doubts as to how much that will actually be the case, but it’s certainly a possibility. It’s not a strict case of AI replacing a role in the way that others see there role being directly replaced though.
We will see the birth of the wholistic creative strategist. Someone who will be the arbiter of taste between client and agency creative.
Producers aren’t likely to be replaced by AI. What we’ll be producing is another question.
You guys are in the same boat as all of us, sorry.