Are there any major campaigns you have on deck that you’re excited to work on this summer?

For me, I want to get my teeth into a membership campaign for my organization. Even though membership is strong, I think there’s more we can be doing for that group to continue to push the numbers up.

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It's interesting you say this, because my big summer to-do item is entirely overhauling our existing loyalty program. It was poorly implemented and we've gotten next to nothing out of it so far, so I'm really excited to dig in and see how we can start righting the ship.

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