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As of 2022, 47.1% of Generation Alpha (those born in the mid-2010s) was White in the U.S, making them the first generation to have less than half of their population identifying as White. How (if at all) will multicultural marketing shift and adapt as demographics change?

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Rising Star

I think the only thing that will cause it to shift is if more people of color, especially women of color, get into decision making positions on these marketing and advertising teams to drive conversations toward changing the landscape.

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Agree except for the gender part - I think men of color would have an equally strong voice for driving change.

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Interesting question. I feel like we will start to see a lot of creativity once generations start to come into the workforce and pave their own paths. The core of advertising and marketing will always have some similarities, but believe we are in for a lot of changes here in 10 years.

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Oh thank gawd. That means this election is really a change for the future 🇺🇸🥺. I’m so proud of us if we really are able to pull this off.

It means no more identity politics in marketing and brands will be held more accountable for not being authentic in their brand messaging. Companies will have a generation of diverse personalities and cultures to fill their seats with.

With the rise of content creation as well, I totally see companies choosing to hire people that are similar to their customer base as well. Companies will be forced to understand and learn communities in a different way cause everybody mixed! And communities can spot inauthenticity a mile away!

Community over Color 💕💕

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Bowl Leader

Favorite light for diving?

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works at KPMG

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Bowl Leader

Just stopped by the shop to pick up my reg that was in for maintenance and they were assembling a Horizon rebreather.
Anyone try one? Thoughts?

1 reactions

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works at HCL Technologies

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I am currently working with Tech Mahindra and Mt Axis bank salary account has been compromised by observing suspicious transactions and activities, I want to stop my July month salary to be credited in same account, what options I have??

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Heard that in a Zoom call with all 2024 PE candidates today, the head of CPI was encouraging everyone to sit out of oncycle if it’s this early. If true, that’s huge given that CPI basically runs the game

6 reactions

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works at KPMG

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I know this is subjective but what are some of the easiest/toughest SF certifications to get?

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Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

12 reactions

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Getting worried about hours. Last year I was really low (first year associate), I’ve had really good reviews so far and no negative feedback. This month was slow too (about 95), and I really don’t understand why I can’t get work? I’ve asked different partners, including the heads of my groups, but it hasn’t really materialized anything. Should I consider lateraling?

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Hey fishes, can someone tell me how the 80c bracket works, i know i can get exempt upto 1.5lakh under it, what i wanna know is does PF comes under it or not? For example if my yearly pf deduction is 20k and VPF is 10k so now will i still be able to show investment of 1.5lakh under 80c apart from PF and VPF or i'll be able to get exemption on only 1.2 lakh( 1.5lakh-30k= 1.2lakh)?

Thank you in advance!!

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Fixed ctc 2435000 Lpa with gratuity 3.5k pm and pf including both employer and employee 16k pm. Any estimated what will be take home pm post tax?

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a Nurse Practitioner

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I want to support our medical assistants- they do so much to help us! How do you make sure they feel our appreciation?

5 reactions

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a Senior Software Engineer

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Any thoughts on bearingpoint? Did anyone have an interview with then recently? They're starting their office in India soon. BearingPoint

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Brillio is Hiring !!!

Architect - Amazon Connect
Exp : 10-14 yrs
Location : Bangalore

Architect - GCP
Exp : 10-14 yrs
Location : Bangalore

Technical Specialist - GCP
Exp : 5-6 yrs
Location : Bangalore

Technical Specialist - Jboss/Tomcat
Exp : 6-10 yrs
Location : Bangalore

Production Support - BPUAA
Exp : 6-10 yrs
Location : Bangalore

Database Admin
Exp : 4-6 yrs
Location : Bangalore

Calypso Admin
Exp : 4-7 yrs
Location : Bangalore

Architect - Azure
Exp : 10-14 yrs
Location : Bangalore

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works at Persistent Systems Limited

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Hi guys,

What is average yearly increment in Persistent?

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Any advice on networking to find a new role? I've worked in the same place for so long and I'm not sure how to get started.

2 reactions

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Favourite Super Bowl spot?

1 reactions

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works at Accenture

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Hi,

Is this a good time to join HP? As they have recently announced 6000 layoffs in 2 years.

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a Data Scientist

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Can everyone working remotely share how did he find his current job please , his salary and his position? . Let’s help each other

3 reactions

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works at McKinsey & Company

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How do PE exits look like for emerging market funds in Middle East (e.g Abraaj group type firms)

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an Engineer

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Hi Fishes, I have joined Zoom as a Software Engineer for India team.

10 reactions

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an Associate

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Anyone hear of a patent attorney going to an investment bank, hedge fund, or venture capital firm?? Considering a change. Thought I could use my skills to help investors analyze and valuate companies.

Additional Posts in Minorities in Marketing

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The “Pour one out for the L train” ads by Kombucha are part of the problem... cont

3 reactions

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a Media Planner

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Is everyone from a big city or do we have some south and midwest represented??

2 reactions

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Happy Black History Everyone, let's make this a truly historic month!!

25 reactions

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How do you all feel about D&I Reports? Do you think they’re still valuable and a stand-alone report or part of an integrated corporate message?

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Figured this is the best place for this Ancestry conversation: https://joinfishbowl.com/post_00jlpi

Rather than fume about the usual, let’s try this: imagine the brief and what you’d have done differently if you were in the room

2 reactions

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an Art Director

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African American 🐟 - why do I feel so annoyed when I hear “black” ads on the radio? With the sassy female leads and the urban slang and such. Feels so forced and wack. Just me?

8 reactions

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a Head of Production

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Do you have a mentor? I’m in the autumn of my career and I’ve had a modicum of success in production and it’s time to give back.

7 reactions

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works at Huge

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Who is trying to get together for a meet up in NYC? Want to start bring minorities in our industry together.

4 reactions

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works at OBA Wine

▸ Digital Marketing

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Just started a new role at a global company and I'll be leading marketing efforts for my team.

The company is huge, but slow and isn't marketing savvy.

I'm making request for programs to make my life easier.

Monday -PM
Adobe
They're already integrating Salesforce.

What other software or ideas would you ask for?

1 reactions

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What's the most natural next step for a marketing coordinator?

1 reactions

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a Freelance Writer

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What’s an appropriate rate to charge per word for a publication like VentureBeat or TechCrunch?

1 reactions

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an Account Executive

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How correct is the term “African American"?
What about black people from Haiti, Caribbean, etc.

Is it about where people are indigenous to?

Not all Black Americans are African American,
right?

5 reactions

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a President

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Bowl Leader

French Ad Agency Rosapark Changes Name to Rosa Paris a Year After Facing Criticism

6 reactions

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I guess I’m officially being off boarded team doesn’t care no one has said anything … I’m a ball of nerves thankfully my old company wants me back — feeling so sad and angry and just incredibly nervous

1 reactions

Posting as :

works at DigitasLBi

▸ production

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Does anyone know of a place that gives the current or most recent numbers/percentages for the amount of POC in the industry now?

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a Brand Strategist

▸ strategy/planning

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Hey, so I’m going to my first 3% conference. I heard it’s usually white feminism x 100. But I was wondering what I should expect? Has anyone been.

5 reactions

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works at DDB

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Who is watching or has watched Dear White People on Netflix?

20 reactions

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works at BBDO

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Anybody struggle with imposter syndrome as a minority? How and why? Need some coping strategies man.

6 reactions

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a Senior Digital Art Director

▸ design

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The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

4 reactions

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a President

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Anyone else hearing from multiple WOC who had their Times Up RSVPs cancelled after the fact?

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As of 2022, 47.1% of Generation Alpha (those born in the mid-2010s) was White in the U.S, making them the first generation to have less than half of their population identifying as White. How (if at all) will multicultural marketing shift and adapt as demographics change?

I think the only thing that will cause it to shift is if more people of color, especially women of color, get into decision making positions on these marketing and advertising teams to drive conversations toward changing the landscape.

Interesting question. I feel like we will start to see a lot of creativity once generations start to come into the workforce and pave their own paths. The core of advertising and marketing will always have some similarities, but believe we are in for a lot of changes here in 10 years.

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