BCG Fish - short case interview coming up next week with a focus on Retail & Apparel. Tips please?

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Answer: Mimic Amazon

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don’t come in with a canned framework. Honestly I think bcg dislikes that more than coming up with something organically but totally messing up the answer

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No no you should create a framework for sure, but specific and customized to the case you are given. Not something ripped from your bschool textbooks. And yes def aim for a more cooperative thought partner type dynamic

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Digital - customer experience - marketing coupled with offshoring production. Location instead number of stores. Low physical overhead. Pay above market rates for people. Interactive merchandising

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@M1 lol thats a given. Reliable/applicable framework, KPIs to remember, something more specific?

Thanks @BCG1, so better to go for a dynamic/honest cooperative conversation than waste time with a framework? I ask bc I think thats the vibe Im getting from the interviewers but this was not what McK and Bain wanted when I spoke with them a few years ago

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