Clients keep acting like “Free Shipping!” is some groundbreaking promotion, but customers don’t see it that way at all. They don’t get excited when shipping is free; they just see it as normal and expected. What actually triggers emotion is the opposite: when they see a shipping fee, they feel like they’re getting nickeled-and-dimed or ripped off. Thoughts?

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Posting as :
works at
You are currently posting as works at

You’re in the wrong place.

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You mean designing “FREE SHIPPING!” in a red starburst doesn’t work????

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Those wacky clients!!

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Haha yeah there might be an ecomm bowl this is more appropriate for. This bowl is more for creative advertising/agencies.

I get it… Free shipping isn’t free. Store owners view free shipping as essentially a $5-7 discount, since it’s coming out of their profit. Yet customers don’t ever really think about the fact that free shipping just means the store is eating shipping costs, so it doesn’t seem like a discount.

(This is why prices on Amazon are sometimes higher, because they have to include shipping in the overall price. One way or another somebody’s paying for it.)

It was a groundbreaking promotion before Amazon came along. As was getting your package in less than 6 weeks. There's a reason Amazon is a behemoth.

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