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Tell them to put their stuff in the shared deck.
If they don’t, leave the placeholder copy in the deck for an internal. When they say something, ask them in front of everyone if their copy was in the deck.
Essentially, make their incompetence their problem instead of yours.
Thats BS. I’m a writer and I know in advertising the AD has to do more. So I try to do more of thinking and planning of our decks, so they can go heads down and “just do” and not have to think through every page and problem.
TLDR; I would never leave my partner hanging or doing all the work.
On the flipside, this business shouldn’t be about what stupid program du jour you know. It should be about creativity.. if the person is a genius, they’re probably carrying you, and you should just format it yourself.
Stupid program du jour?
Shared docs are for the devil. Don’t watch me write! (That said they should port that shit over themselves once done)
Isn’t this an easy thing to discuss with them? ‘Hey, can you do x, it’d really help me out?’
Either they’re unreasonable, unaware, or they’re doing the majority of the conceptual heavy lifting and this is them setting a boundary. I’ve seen both and from a different POV, you complaining about not wanting to bold their text feels like not wanting to do the ‘bare minimum.’ But you should get their POV, not ours. It kinda feels like you want us to validate your resentment of your partner. I get it, but at a CD level, you can do better.
Just to give you another POV, I’ve worked with ADs who had no respect for the amount of time it takes to write scripts, board copy or headlines but all their comps are lazy Sora slop. So it’s hard to take your word as final.
Ah then you should address it with them. Sounds pretty clear cut.
Lazy f
I’m not trying to be snarky, but I don’t get CD partnerships.
Maybe you would be better off in your own?
It’s nice to be able to divide and conquer.
The problem is a ton of ad creatives honestly feel they are the best thing since sliced bread and how they exert that notion is by controlling the narrative with their partner… that includes making the other partner (you) tap dance around their needs. I get it, I’ve been there, I hate it. The thing is, I’d just smile through it but actively look for a different partner to jump to.
Like they will only work in Word/Docs?
Yep.
Sounds like you’ve tried. As a writer, this isn’t normal or okay. Bring it up at their review. And / or ask for a new partner or the ability to work on some projects as a solo CD.