Creatives get judged for leaving a job in under two years, but CCOs do it all the time. If it’s fine at the top, it’s not a red flag below.

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CCOs more often than not get pushed out. The unspoken rule is they have 2 years to turn it around with new biz and/or awards. Same timeframe is true of corporate CMOs.

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Yeah that’s my point. Unlike creatives, CCOs have a clear goal and control over their environment. Seems the CCOs jumping would be the red flag and creatives hopping would be expected, yet the opposite is true.

Go freelance, then the bug becomes a feature

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Our NY CCO has been here for more than 2 years, hasn’t made any difference, and is still here, so 🤷‍♂️

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