Publicis Sapient has been blending the two for years. Interestingly enough they are unwinding that now as part of Publicis Group. It’s a major culture clash that took years to overcome.

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When they announced the p.s merger they gave a big speech about consulting, digital transformation, etc. I raised my hand and said “what about advertising?” He said “I’m glad you asked! We’ll have a new logo and positioning for our new brand. We’ll be advertising it soon.”

“... no, I mean, I make advertising.”

“You do?”

That was the moment my resume went out the door.

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God damn it

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