Curious how other comms teams handle media lists in house. Do you keep your own individual relationships and outreach notes, or does your team use a shared media list that everyone contributes to? Trying to figure out what’s most effective — and what actually works in practice vs. what sounds good on paper.

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Ours is shared but I would be lying if I said we all contribute equally. And some people tend to have their own little system that they use privately. It's not perfect, and we're constantly trying to work on it.

In my previous role, I established a centralized Cision database where the entire team logs every email, call, or briefing invitation. We then link individual deep-dive notes in a separate Google Doc. It’s critical to enforce weekly data quality checks to avoid mistakes.

We use shared media lists that everyone contributes to. Previously, it was all done via Google Sheets but I’ve been trying to switch our teams to build the list in MuckRack so it’s more streamlined and we can have full visibility into the specific angle pitched + when the touch points occurred. I find it’s so helpful when sharing recaps with clients, when someone goes on PTO, etc.

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