Curious where people land on this: passion / side / personal projects on your portfolio — in or out? Does it change by level (CD, ECD, etc.)?

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I’d rather see what people are passionate about than a bunch of ads. It’s a good barometer of a persons true skills. Obviously balance it out but I wouldn’t say it’s a level thing, no.

likesmart

100% include it regardless of level. It says so
much about you. You make outside of work, you have passions, you can start and finish something and a plethora of other reasons.

smartlike

Whatever you think will make that portfolio sing should be in there.

likesmart

I always see these inclusions as less of a showcase of creative potential and more about memorability. Most CDs I’ve spoken to don’t really seem to care enough to read your book anyway, they look for what they recognise and any other bits of info they can take away from a cursory glance through. But that’s just my experience.

I have a side project in my book that has basically been the first thing people want to talk about in every interview I’ve done… so in my biased opinion, if it’s a good project, it’s worth putting in

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