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FUN getting delisted from Trex apparently
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Additional Posts in Salaries in Advertising & Marketing
140k / SF / F / 31
How much do senior UX designers make nyc?
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Those are great questions. There may be roles eliminated, but in a specific way. Some entry level roles can be augmented with AI, so jobs can be consolidated. In other words, a few lower level jobs could be brought together where one person with AI assistance could do them. In many cases, there will still be a need for human judgment, so a lot of roles will endure. Remember, AI tools do not think, they can mimic thinking, but they're doing that based on looking at what has already happened. They can never be on the cutting edge, as they're always looking backward.
Agree that they are always looking backward. That is such an important part of AI that most people forget about. It can be creative but never forward-thinking.
I absolutely believe this will happen and I think we are seeing it starting now. I have noticed that posted salary ranges are a lot lower than they used to be. The more they can implement AI, the less they have to pay human beings.
Sadly true!!
Mentor
I think roles will consolidate as ai agents do more. I’m not sure salaries will reduce since the people running marketing departments aren’t going voluntarily take pay cuts. I think new roles will just take on more and responsibility
Agents are so scary! But also awesome at the same time
Mentor
Salaries won't collapse uniformly — they'll bifurcate. AI compresses the middle: coordinators and generalists doing execution-only work are already feeling it in hiring freezes and flat comp. But strategists who can direct AI output, own the brief, and connect marketing to business outcomes are seeing demand hold. The roles that disappear aren't "marketing" — they're tasks that got bundled into a job title. The real risk isn't replacement, it's scope creep without comp adjustment: same salary, now expected to produce 3x the output because "you have AI tools." That's already happening. The floor is moving up on what entry-level means — which is brutal for new grads but creates leverage for experienced marketers who adapt fast. Are people already seeing AI used as justification to freeze headcount or cut roles on their teams?
This is an interesting take! It makes sense that companies will expect more of employees because they know we have AI tools to aid. Different perspective I didn't think of