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Coach
Write it straight.
Then write it great.
Practice. You’ll start to find formulas that work for your day-to-day tasks. And, the ones that require more craft will come more naturally. Because you know what you’re trying to hit.
Unfortunately, there are no short cuts here. I’m faster than I was as a senior. As a senior, I was faster than I was as a mid. Etcétera, etcétera.
Oh, also, write outside of work, too. It’s all about reps.
Practice, practice, practice.
Adderall
For copy (v headlines) I like to outline all the key points first. Set up the logic flow. Then the writing is explaining that with flavor added.
Repetition
Care less
Coach
Ignore everything else until you're done writing. Let the email ding and the phone buzz and the slack make whatever the hell that scratch tick tick knock sound is. Just write and worry about that (almost guaranteed to be) nonsense later.
Who is rushing you. Take your time and write
Accounts, deadlines, clients, competing projects, midday crises, etc 😅
AI?
Think more
Counterpoint, think less
Methamphetamine
Set timers for different phases of writing. Aim to do 10 lines in 10 minutes. then give yourself 5 to edit down. then aim to do 10 more. then choose your favorite overall
Make sure you get a proper copy brief before you start.
And coffee. Lots of coffee.
Sativa
Chatgpt?
Idk but whatever it is it’s coming for all of us 😭😂
Write badly
ChatGPT
ChatGPT
Use templates: Create a library of templates for commonly used elements such as headlines, introduction paragraphs, and call-to-actions. This will save time when writing copy in the future.
Outline: Before you start writing, make a clear outline of the main points you want to make and the structure of your copy. This will help you stay focused while writing.
Write in short bursts: Taking short breaks while writing can help you stay focused and will help you write faster.
Eliminate distractions: Turn off notifications, close unnecessary tabs, and find a quiet space to work. This will help you stay focused and get more done in less time.
These tips are brought to you by GPT.