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more routes = more billable hours
Its tough for clients to justify more billing for "better" creative.
They need to avoid triggering FDA letters. Every round that (can) go through Editorial (ostensibly) services that hard concern.
C-suites have no natural incentive to push back on any client request that keeps jobs routing. They're looking at payroll, insurance, keeping the lights on, etc., ...and leaving a good number trail for their next job hop.
Sorry...dropped this in the wrong thread