Creatives and Account, what in your opinion makes a client good?

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Decisiveness and compassion for your agency.

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Willingness to do out-of-the-box work, flexibility with deadlines, recognizing the agency is the expert, and last but not least, kindness.

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Defining their expectations, clarity, and kindness.

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Ones that quickly realise they can’t do our damn jobs as well as we can.

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Just don’t be a pain in my ass. That’s all I want lol.

Specifically: Send feedback when you say you’re going to (or be comfortable moving timelines when you send it a week late), don’t skim briefs and then halfway through projects claim they’re wrong, and just be polite.

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Willingness and ability to craft — and commit to — a focused and useful project brief.

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Respects timelines, listens to agency POVs, keeps an open mind. Willing to push the envelope with creative. Decisive

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Understanding the process (whether it’s from a project management perspective or a creative perspective) and the time it takes to create quality work.

Trust.

Someone who realizes where their expertise/strength is and realizes where their agency’s expertise/strength is. But still be willing to ask questions and have a conversation to better understand rather than immediately shutting things down.

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