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You’ll only really get to write new stuff when you’re on a launch. It’s very hard to write new content after the core claims have been set. Launches are STRESSFUL AS HELL but you get some damn good work out of it. Also volunteer to work on pitches, pro bono, and unbranded. Unbranded is where the good shit can play (less risk since it’s not associated directly with product).
It gets better as you move up to TV and video assignments. Try to get on an unbranded assignment—there’s more writing and less legal crap.
For me there’s very little copywriting tbh. Mostly copying and pasting things that we already know we’re allowed to say.
Copywriters/Senior Copywriters on my team do write net new copy for social, CRM email programs, programmatic media, websites, etc. However, the foundation is based on a core claims document.
I agree with all those above me. I barely write new content but I think the challenge comes in when you have to start a new project by yourself and you’re the one who has to put all the approved language together. They’ll give you the thread and sometimes the needle, now sew.
Additionally if you learn how to write for HCPs you’ll be treated like a superhero. For some reason there are more CWs with patient and consumer-facing experience than HCP-facing and that becomes a commodity for you. It’ll get boring but it will get you sought after.
Lastly, LEARN HOW TO ANNOTATE ANYTHING. seriously. Learn how to read long ass journal articles and clinical study reports bc they’ll seem daunting at first. And memorize how they annotate their indication and core claim by heart. That’ll save you time. Even if you just write them down on a sticky note.
I’m here if you ever need advice. 😊
Yeah I'm having a lot of issues with terminology (like what even is the difference between a regular burden and...just a burden?) and the lack of clarity when it comes to formatting. I'm not concerned about the writing side of the job, but it's been six weeks and I have yet to write anything, so it doesn't seem like that'll be much of my job
Also a lot of the good stuff you do is concepting, not necessarily executional writing. You can come up with cool ideas for brand planning that will be different and awesome, even if the actual writing is reminiscent (if not the same) as old materials.
At your level, a lot of it is going to be repurposing messaging. If you’re on an AOR account, ask for a claims doc and see if there’s any area of opportunity for new messaging. If you’re on a DAOR account, take advantage of the time you’ll have to learn the caveats of pharma.
I see above you mentioned you’ve been doing a lot of formatting stuff? IMHO, that seems odd.
Idk about copywriter but I'm an AD and I swear I write more and plan more than my copywriter and PMs... I barely feel I get to do art stuff and when I do I'm too tired. (On the upside it's a lot of planning for cool shit... But still).
That's funny because I've done zero copywriting and some of what I've done seems like stuff an art intern would handle (formatting issues, templates)
Echoing what others have said here— this is my first agency (first job, even). I'd hardly call it writing, it feels like most of my work is rearranging what the client has approved and the rest of it is being a librarian of reference material/annotations.
I agree with SC1. Get yourself on launches. They’re hard work. But it changes your role from copy paster to copywriter.
OP, can you please put in the complete phrase where the word "burden" occurs? Burden of illness means just that. How many people are sick with that particular disease, or if it's just one person, then how sick they are.