Does anyone know of any classes offered for new Account people to help them learn that side of the agency business?

likefunny
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What side? The Account side?

Best way to learn is on the job. Classes can’t prepare you for the nuances of what account people deal with.

My first agency enrolled entry-level employees into the IPA foundation certificate course and also the 4A’s pitch boot camp “experience”. As someone who knew nothing about advertising prior to getting my internship, both helped! I will also echo the others in saying on-the-job experience will teach you the most :)

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