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They write for themselves for fun whether it's a blog, substack or creative writing
That is the answer: keep your personal projects going on the side. Truth is, a lot of jobs you’ll be writing for the client and making sure you check off their boxes instead of your own.
I get to/got to write mostly in my own voice, but still--two things help me: One, I write outside work, even if it's just a a funny email to a friend; two, I sketch out bits in my head, after reading a book/story by someone else, just to try out new situations or characters or voices.
By the way... I very much need ghostwriting work. How does one go about getting it, please?