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Unfortunately positive attitude and energy will not get you the money you’re seeking. It’s especially hard in the admin world to be recognized for our contributions. What you need to focus on is “how do you provide value.” Did you improve a process, making it more efficient? Did you find an area where the company could save money? Did you provide training to others that improved skills or helped create consistency? You need to show measurable contributions to get the recognition that translates to money. Don’t be afraid to “brag” about your contributions. Keep a list of everything you do/did that provides value to the company/organization/firm throughout the year (it’s hard to remember everything you’ve done at the end of the raise cycle). Make sure to use that list to point out your contributions to your supervisor, and if needed, those above your supervisor.
Knowing that people think well of you is great and all, but it doesn't transfer into a salary bump. What you need to do is quantify things wherever possible, and make the case that you are more productive than you had been a year or two ago. Show that you've been flourishing in your position, and make a strong case that your compensation should reflect that growth. That's the way to ask.
Just like compliments don't pay your rent, doing your job well doesn't get the attention of the number crunchers.
If you want to leverage for a raise, keep track of the specific numbers. If you had an idea that saved or made the company money, make a note of those specifics, including the exact figure. If you worked on any project that saved or made the company money, make note of those specifics. At every single performance review, talk about those numbers. Both from the last performance review and the running total of saved and made money in your time with the company.
DON'T make your comments during the review all about the money, but always include that in the conversation as one of your achievements, including team members in the credit when that's deserved.
I'd do that a couple reviews before outright asking for a raise. See if the numbers get their attention in addition to keeping up that great attitude and positive energy. I've used this and had it work in some jobs.
If you want to be extra cautious, you can say during your next positive performance review with no raise: "I'm getting good reviews, but so far that hasn't translated to any raise at all. Can you please help me understand why?". It may be that no one is getting raises, or they only do cost-of-living raises once a year. This may or may not be temporary. If you get more than one positive review with no raise, they shouldn't fault or judge you for asking about it.