Got a new head of creative recently. Watching my boss, his partner and my partner all completely change their personalities to fit in with the new guy is insane. They’ve even changed how they dress. All three are terrible people in uniquely Machiavellian ways but watching them go full mask on for this new guy is truly remarkable. The lack of authenticity is astonishing. How do people live like this?

likefunny
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Welcome to advertising.

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Did the new boss know them before?

It's called mirroring, humans do it unconsciously to foster social cohesion and for self protection

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It’s not mirroring. Mirroring is subconscious and equates to social intelligence. Reading the room. Adjusting tone. This is a conscious masking of their authentic selves to manufacture a false identity in order to gain proximity and leverage. It’s a long con.

likesmart

I’ve seen so many people do stuff like this at agencies. My favourite is when I see people actively implementing tactics from “How to win friends and influence people” in very obvious ways.

Also what flavour of neurodivergent are you?

funnylike

You know what they say, the key is sincerity; if you can fake that, you've got it made.

likefunny

Answer: Money.

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Ask every politician ever.

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Don’t hate the players, hate the game!

Hating both is also an option.

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OP, you don’t alter your behavior at all when you’re around your bosses?

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