Has anyone worked on both the b2b and b2c side? Pros and cons?

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Me! If you think about it, there is a person on both sides of the B. Would say biggest difference has to be with the lower end of the funnel or consideration and purchase decisions. In b2b, these are often done by a series of people rather than individual, and often involve procurement. B2C could also use marketing tactics that are more “fun”…

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