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You’re in advertising. You sold our creative soul was sold down the river a long time ago.
In all honesty, we start selling our souls the moment we enter this profession. While it’s true that things have gotten worse with decisions increasingly driven by impressions and “likes,” the core of this business has always been about creating wants and desires that people largely don’t need. This has been a defining feature of the industry long before social media came along. Not exactly the most soul-nourishing profession, if you ask me.
I’m just renting my soul.
By this point, I have no soul
Go make art. But you ads should be backed by data.
I continue to believe, as Bill Bernbach said, that creativity is the last legal way of gaining an unfair advantage over the competition. But the proof is in the pudding. Ultimately "Think Small" and "We're #2. We Try Harder" succeeded because they sold more Volkswagens and booked more rentals for Avis. If our storytelling doesn't create movement in the needle, then it isn't really creative...just clever. Our biggest challenge remains what it always has been — accountability.
Clients do still compete it’s just they compete differently bc ads are different. Traditional ad agencies haven’t evolved to believe there are ways to win in smaller spaces and screens creatively.
Ginger here, I don’t have a soul which is why I got into the business. Carry on.
I wish ad schools told us the truth and showed us the reality of this industry. Had I known early on I would have never stepped in.
We don’t need no education. We don’t need no mind control. Hey, Big Data leave us kids alone.
If you were motivated by your creative soul, you’d be bartending to pay the bills while your worked on your novel / screenplay / latest canvas.
You picked commercial creativity (so did I), and it’s healthier to embrace that than retreat into the delusion that the stuff we make is about something beyond selling things.
Chief
This has been going on for at least a decade. The only difference is that clients are spending much less now so it’s fewer opportunities to tunnel beneath metric border wall and get great work through.
This post would feel right at home in 1994.
MBAs rule us but secretly wish they were us
It’s weird, lots of clients want creativity because things are so commoditized right now. But they want it within a new environment that’s not what many of us grow up with.
You’re asking clients to spend maybe millions of dollars in your idea, you better have more than a hunch that that will be a good investment.
Yea 100%absolutely we are always checking for the understood best in practice features in creative and it’s now made to make those key points front and
Center to drive campaign objectives!